our role:
Ideation
User Experience
Product Design
Website Design
Campaign & Marketing
about:
TRABO allows you to digitize your travel experience and store all of your friends’ recommendations, dream destinations, and personal favorite spots in one place. Trabo is your personalized Travel Book. Mark places you want to remember or revisit, share with friends, and scroll through your feed to find inspiration wherever you are.
colors:
Aspirational and calming
typography:

icons:

project goals:
one:
Disrupt the travel space and stand out
two:
Build an identity that looks and feels approachable and not too feminine
three:
Create a clear message of what the product does and its value
four:
Sharable and social
five:
Easy usability that attracts high retention
six:
Figure out data migration and UGC driven content






