our role:

Art Direction
Web Design
Shopify Development
E-comm Photography

about:

SOCIALITE gives you the clothes and confidence to let you do you. They know how busy you are because they are too: up early, up late, multitasking and on a mission. SOCIALITE celebrates the little the things and lives life unrehearsed, if you haven’t, get to know them. They’re perfectly imperfect.

colors:

Bold meets feminine - with daring pops of color.

typography:
UI kit:
wireframes:
challenges:

Keep the modern, California cool aesthetic while thinking scalability and sales growth.

approach:

Bring a level of energy and playfulness out through their photography. We wanted to create relatability to continue to connect with their existing community. We paired that with an elevated design using modern, clean typefaces to help take their brand to the next level.