Sasson is back to create a movement in denim towards authenticity, fulfilling the desire to be original. Iconic pieces that worked in the past have been revived with modern fabrications and innovative design details to create the ultimate nostalgic throwback. Sasson Jeans. Because icons are FOREVER.
Bold and retro
Keeping the iconic identity of the brand at the forefront while adding a new spin that will stand out in the denim space and attract the target millennials to the brand.
Typography and animations were key on this project. We didn’t want to be afraid of bold color moments and pops of surprises.