our role:

Art Direction
UX/UI
Web Design
Web Development

about:

Project Social T was founded in Los Angeles in 2011. Their initial vision of creating the perfect tee has grown to curated collections available worldwide. Project Social T’s fervor is driving its team to creative highs – never static, never satisfied, always pushing it’s progressive self to design better fashion and a better world.

colors:
typography:
wireframes:
challenges:

Make the shopping experience equally as important for both men and women and make sure users can easily navigate the multiple colors, styles and collections. Also – make sure they stand out from the rest. 

approach:

We kept the colors and typography neutral and injected pops of CSS animations to keep it interesting. We focused on merchandising and ease of navigation for the user. We also designed mobile-first knowing the clients customers were mostly viewing the site on their smart phones.