our role:

Art Direction
Web Design
UX/UI

about:

Physique 57 is a low-impact barre workout offered in a sleek, stylish fitness studio with city and sea views. With the launch of their streaming workout videos, they now offer workouts ready when you are, always available around-the-clock.

colors:

Bright and vibrant

typography:
UI kit:
wireframes:
challenges:

They needed a visual refresh to fit their elevated brand look and feel and stronger UX to help users to easily onboard, and navigate through the workout videos.

approach:

Using data and existing customer feedback we focused on the site’s pain points to start. We separated all sections of the sites offerings to allow for better organization for the customer.

We simplified the onboarding process and pricing structure plus upsells.