our role:

Brand Strategy
Art Direction
Web Design
Digital Product Design
Campaign & Marketing

about:

Cult Gaia creates timeless, heirloom pieces. What started as an accessory brand has now grown to a full lifestyle brand. Designer Jasmin Larian’s collections are Objets d’Art that are sure to be eye-catching pieces in your everyday wardrobe.¬†

colors:
typography:
UI kit:
wireframes:
project goals:

one:

Create a brand that can speak to men and women millennials

two:

Build an identity that looks and feels trustworthy 

three:

Being a new type of service, get the mission across, quickly

four:

Be mobile first

five:

Ease of check out is key

six:

Make all the content easily sharable