our role:

Packaging Design


Sugar Paper is a high-end stationer known for luxury letterpress stationery and paper goods with a classic, feminine aesthetic. Willa was tasked with developing a visual packaging solution for their new office supply line, Sugar Paper Essentials, sold exclusively at Target. We worked in collaboration with their in-house design team to create a labeling system for each product detailing specifications such as item name, size, and quantity. We also created a seal using their signature monogram to be used on each of the product’s packaging. 


Soft and Feminine